- Marika Dřímal
- Sales Processes
Marika Dřímal · Strategic partner for B2B sales and growth
Sales processes and sales playbook
Sales that don't rest on the founder alone. Clear steps from first contact to closing the deal.
When sales processes makes sense
You run the meetings yourself, after sending a proposal you don't know what happens, and you have nothing to hand to your first salesperson. A sales process gives opportunities structure and gives the team a shared way of working.
What we will prepare together
Sales stages
We name the individual steps of a deal and what should happen in each. So it's clear where an opportunity stands and what the next step is.
Sales deck
Material for the sales conversation that explains the value of your offer from the customer's perspective, not just product features.
Terms and CRM
We organize terms and opportunity management in the CRM so they support the agreed sales process.
Sales playbook
Sales stages, materials, terms and CRM work form a transferable foundation for a salesperson and the founder alike.
How we will work
We walk through your current path from contact to proposal and closing. We then test the process and materials on real deals, so they match how customers actually buy.
Who the collaboration is for
For founders of startups and small businesses who want to bring clarity to sales, prepare the handover to a first salesperson or align the team's way of working.
Questions before we start
What does a sales playbook contain?
Sales stages, a sales deck, commercial terms and a way of working with the CRM. Its purpose is to capture a sales approach that can be used and handed over.
Is it just about choosing a CRM?
No. A CRM is a tool. First it must be clear how a deal flows and what you need to track for opportunities; the CRM work adapts to that.
Let's talk about your sales
Write what you sell, to whom and where sales get stuck. The intro 30-minute call is free and non-binding.