- Marika Dřímal
- Sales Strategy
Marika Dřímal · Strategic partner for B2B sales and growth
Sales strategy and positioning
Who you sell to, why they should choose you and at what price. Three decisions that give your sales a direction.
When sales strategy makes sense
You have a good product, but you explain it differently to every customer. The offer is broad, pricing is made up on the spot and it is unclear which opportunities to focus on. Before you add another channel or salesperson, you need to decide who you truly help and with what.
What we will prepare together
Ideal customer (ICP)
We define the customer, their problem and the reason they buy. Just as important: deciding who not to approach right now.
Positioning
We clarify the value of your offer and how it differs from alternatives. Instead of a feature list, you get a clear answer to: why you?
Pricing strategy
We connect price to customer value and to your business model. So that price talks don't automatically start with a discount.
Strategy on a single page
Business model, goals, customer, positioning and pricing in one place. A foundation for everyday decisions, not a document for the drawer.
How we will work
We start with your current offer and real sales conversations. From them we pick priorities and formulate a strategy that both the founder and the team can act on.
Who the collaboration is for
For founders of startups and small businesses who need to narrow their offer, clearly articulate value or sort out pricing before further growth.
Questions before we start
What is positioning?
It is the clear place of your offer in the customer's decision: who it is for, what problem it solves and why choose it over another solution.
Do I need a finished strategy before we start?
No. The starting point is what you sell today, to whom and how. We build the strategy together on your company's specific situation.
Let's talk about your sales
Write what you sell, to whom and where sales get stuck. The intro 30-minute call is free and non-binding.